Skip to content

The Automation Hub

The Automation Hub

Betfair is one of the only betting platforms in the world that demands winning clients. Unlike bookies, we don’t ban you when you succeed. We need you, and we want you to be able to keep improving your strategies so you win more.

We're here to help you in your automation journey, and this site is dedicated to sharing the tools and resources you need to succeed in this journey.

Accessing our API

As you may already know, Betfair has its own API to allow you to integrate your program into the Exchange. Many of our most successful clients bet exclusively through this by placing automated bets using custom software.

There are lots of resources available to support you in accessing the API effectively:

API access

Customers are able to access our API to embed it into their programs and automate their strategies If you're a programmer there are lots of resources around to help

Historic Data

We know that automated strategies are only as good as your data. There’s a huge variety of historic pricing data available for almost any race or sport – you can take a look at our explanation of the different data sources if you’re not quite sure where to start. We’ve also shared some tips on learning to create predictive models using this data, which link in with the models shared in the modelling section.

Historic Betfair data

There is a lot of historical price data available for all makrets offered on the Exchange, ranging from aggregate, market-level csv files to complete JSON recreations of API Stream data

Using third party tools for automation

Whilst the following tools are not custom built for your approach, they do allow you to automate your betting strategies. You just set up specific betting conditions and let the third party application do the work for you. Bet Angel and Gruss Betting Assistant are the most popular third party tools.

We’re putting together a collection of articles on how to use some of these third party tools to automate basic strategies, to give you a starting point that you can then work from.

Data modelling

Predictive modelling

Many of our most successful customers use predictive models as the basis for their betting strategies

Inspiration & information

There are a lot of people who use data, models and automation to make a living out of professional betting. Here are some of their stories, and some extra tools to help you develop your own strategy.

Need extra help?

If you’re looking for bespoke advice or have extra questions, please contact us at We have a dedicated in-house resource that is here to automate your betting strategies.